When we set out on the Esta journey, it was a deliberate effort to address a two-sided challenge within the home improvement industry. First, was to help professional contractors grow with virtual leads and second, bring transparency to how homeowners find and hire rated contractors. In this blog post, we focus on contractor challenges growing with leads and how ESTA addresses this problem.
When I first met Ezra, a home remodelling contractor servicing the GTA, to talk about his trades business, he was quick to share his experience with lead generation. Ezra worried about the current state of lead generation providers, cost per lead and lack of transparency on how leads are funnelled to contractors. Ezra’s insights are similar to over 200 contractors we have spoken with who share similar sentiments and mixed feelings about leads as a marketing tool for growth. Also, Pros desire to have a general sense of project details to make a competitive pricing bid without driving across town to access a problem.
ESTA On-demand home services
“Our app eliminates at least a third of bad leads through picture messaging”
They say a picture is worth a million words. We surely agree! Our app eliminates at least a third of bad leads through picture messaging. When pros scan through all leads with visual information, they have a better idea of the problem and related issues. This initial assessment allows for marginal job estimation and to determine if a trip is needed for the potential job site.
Homeowners do the snapping!
Potential customers snap mobile pictures or a video of their problem (or home improvement and maintenance needs) and submit them through the ESTA app for job estimates. It is a safer way to share pictures. The lead gets funnelled to three local experts (like you) for evaluation. Within seconds, you decide what it takes to solve the problem and place a bid.
Close the deal and schedule
After closing the deal directly with the homeowner and agreeing on a payment method, simply schedule an appointment on your phone. We keep things simple and transparent to save you time and money!
Note: The ESTA app is available on Apple iOS devices at this time. But no worries! The Android app version is scheduled for release in April 2020. Please feel free to join our mailing list here to be notified when the app is available on the Google Play Store.
Download the ESTA Pro app for contractors
“Here are a few benefits of becoming an Esta Pro. It’s FREE to use, the first 60 days are on us, flat monthly fees and no royalties on your bid”
If you are a Skilled Trades professional or general handymen, we invite you to sign up as a local expert in one or multiple categories and start enjoying better leads! Here are a few benefits of becoming an Esta Pro. It’s FREE to use, the first 60 days are on us, flat monthly fees and no royalties on your bid.
If you have review histories from another platform, our team is happy to help with the migration.
Plus, signing up also enters you in our ESTA T-shirt giveaway!